The Challenge: The brand is an a emerging legal technology platform, needed to build their authority in the legal tech space and increase quality backlinks from relevant publications. Their goal was to position their CEO as a thought leader while improving their domain authority through earned media mentions.
The Strategy: As their PR consultant, I implemented a proactive expert commentary campaign using platforms like HARO, Qwoted, and Featured to connect with journalists seeking legal technology expertise. I focused on:
- Creating detailed expert profiles highlighting the CEO’s unique insights on:
- Legal automation trends
- AI in law practices
- Legal compliance technology
- Practice management software
- Monitoring daily journalist requests across platforms
- Crafting customized, quotable responses within tight deadlines
- Following up with additional insights when appropriate
The Results: Over 3 months, I secured:
- 18 high-quality backlinks from legal and technology publications
- 12 expert quote placements in industry articles
- 4 feature stories in major legal publications
- 30% increase in domain authority
Key Wins:
- Above The Law feature on AI ethics in legal tech
- Legal Tech News expert commentary series
- Multiple quotes in Law.com articles
- Regular contributions to Legal IT Insider
Lessons Learned:
- Speed matters: Responding within 2-3 hours of journalist requests significantly increased placement rates
- Specificity sells: Detailed examples and data points made quotes more compelling
- Relationship building: Regular engagement led to repeat opportunities with key journalists
Interested in getting these links to your site? Check out my pricing options.
